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Redirect Analysis

Our checker evaluates your website's redirect implementation to ensure proper navigation paths and preservation of search engine ranking signals.

  • Redirect detection: We verify if and how URLs are redirected to their final destination.
  • Redirect chain analysis: We trace the complete path from initial URL to final destination, identifying potential chain issues.
  • Status code verification: We check that proper HTTP status codes (301, 302, 307, 308) are used for different redirect scenarios.
  • Efficiency assessment: We evaluate whether redirects are implemented optimally without unnecessary hops or loops.

Based on these findings, you can optimize your redirect strategy to maintain link equity, avoid common redirect pitfalls.

Redirect Implementation Best Practices​

❌ Bad Practice​


<!-- Redirect chains with multiple hops  -->
 example.com/old-page → 301 redirect to example.com/slightly-newer-page → 301 redirect to example.com/newer-page → 301 redirect to example.com/final-page

<!-- Temporary redirects for permanent changes  -->
 example.com/product → 302 redirect to example.com/new-product

<!--  Avoid Redirct Loops  -->
example.com/page1 → 301 redirect to example.com/page2 → 301 redirect to example.com/page1

✅ Good Practice​

<!-- 301 permanent redirects for changed URLs --> 
 example.com/old-product-name → 301 redirect to example.com/new-product-name

<!-- Direct redirects without chains -->
 example.com/outdated-url → 301 redirect directly to example.com/final-destination

<!-- No intermediate hops, maximizing efficiency and link value 302 temporary redirects for seasonal content -->
 example.com/summer-promotion → 302 redirect to example.com/current-promotion

<!-- Indicates to search engines this is a temporary change Proper domain canonicalization -->
http://example.com → 301 redirect to https://example.com

<!-- Consolidates all traffic and link equity to preferred version Server-side redirects over client-side -->
 Redirect 301 /old-page/ https://example.com/new-page/

<!-- More efficient and better for SEO than JavaScript redirects Pattern-based redirects for site migrations Redirecting entire sections with one rule -->
 RedirectMatch 301 ^/old-category/(.*)$ https://example.com/new-category/$1

Why Redirect Strategy Matters​

  • Link Equity Preservation:
    Properly implemented 301 redirects pass approximately 90-99% of ranking power to the new URL.
  • User Experience:
    Redirects ensure users find the content they're looking for even when URLs change.
  • Crawl Budget Efficiency:
    Direct redirects save search engine crawl budget by avoiding unnecessary hops and processing.
  • Site Migration Success:
    Critical for maintaining search visibility during website redesigns, platform migrations, and domain changes.
  • Error Prevention:
    Prevents 404 errors when content is moved or renamed, maintaining both user experience and SEO value.